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LSI Keywords: What Are They and Why Do They Matter in SEO?

Moz

Posted by JessicaFoster The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. LSI keywords are based on the concept of latent semantic analysis, which is a technique for understanding natural language processing.

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15 Ways to be on Top of Google Search

SpyFu

With so much competition and ever-evolving algorithms, it can be extremely challenging to get your website to the top of Google. 90% of the most successful content marketers in a Content Marketing Institute study put their audience’s information needs as a top priority. Besides, people love sharing long-form content.

Profiling 111
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The Ultimate Guide to Keyword Tools for Your Business

SpyFu

Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. Savvy marketers need to understand that a targeted, data-informed approach is the only way to remain competitive. Google controls the flow of information.

Business 122
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Create a Strong Content Marketing Strategy

SpyFu

A great example of this would be a series of blog posts about a topic of interest to your target personas or an infographic that provides valuable information for their day-to-day responsibilities. These campaigns strengthen your position as a knowledgeable and helpful source of information for potential customers.

Marketing 104
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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Look outwards, carrying out a competitor analysis by: Setting goals; Identifying the competition; Conducting a competitive usability investigation; Comparing value propositions; Interviewing competitor customers; Running competitive design analysis; Making a quantitative competitive investigation; Running a functional investigation.