article thumbnail

Competitive Intel: A Complete Definition and Guide

Netbasequid

Competitive intel is basically an overarching understanding of your brand position in the market. It might not be obvious, but you rely on competitive intel all the time. Find out how consumer perceptions vary across different commodities, brands, or even people in the market.

article thumbnail

Competitive Advantage in a Commoditized Industry

Moz

But note that this isn't purely linear -- once competitors encroach on your previous advantage you're at risk of losing it, so be sure to look ahead to what your next competitive advantage can be OR how you can elevate and defend the one you already have. Discover: tools to find your competitive advantage. SWOT analysis.