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What Is Competitive Intelligence & How Is Your Competition Using It?

Netbasequid

Competitors are busy gathering competitive intelligence about your company right now, and they likely aren’t eager for you to up your competitive intelligence gathering game. What Is Competitive Intelligence? And this is where competitive intelligence tools come in.

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Competitive Intelligence Tips for DTC Brands to Master Digital Transformation

Netbasequid

Here we’ll look at a few competitive intelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitive intelligence and consumer intelligence to what other brands are getting right means efficiency. airlines as an example. Industry Conversation.

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Competitive Intelligence-Tools, die von der Konkurrenz genutzt werden

Netbasequid

Falls Sie Branchenführer fragen – werden sie Ihnen sagen, wie wichtig Competitive Intelligence ist, obwohl Sie dies bereits schon wissen. Was ist Competitive Intelligence? Die Beobachtung von Competitive Intelligence ist nicht nur ein ‚nettes Bonbon‘ – sie ist missionskritisch! Was ist dies genau?

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

Widebodied airliners, which previously enjoyed great demand because of hefty passenger traffic, saw a 54 percent drop in deliveries. Analysts predict that the road to recovery will be marked by intense competition among industry players. In 2020, only 723 aircraft were delivered, a 42 percent decline from 2019 and 55.3

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Brand Health and Competitor Tracking Reveals Gaming Industry Intel

Netbasequid

Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. Consumer research and market intelligence can reveal gaming industry intel useful for future releases.

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3 Top Social Metrics and Why They Matter

Netbasequid

Below, we see social conversations for a major US airline over the past 30 days: Sentiment metrics for major US airline showing one month’s performance in earned media. Share of Voice as Competitive Intelligence. 9/8/21 – 10/8/21.

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Social Media Listening: A Must-Have Tool for Brands

Netbasequid

Slowly but surely, brands that aren’t using social media listening will lose more and more market share to brands that are. There’s simply no other tool right now that comes close to providing brands with market intelligence that yields actionable results. Competitive intelligence. Influencer marketing.

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