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Brilliant Uses for Google Alerts in Your Marketing

SpyFu

Then, brainstorm content that answers the questions. For example, are people asking, “How do I research competitor keywords ?” Make an article that directly answers that question rather than targeting a broader term like “competitor research.” For example, we track “SEO software” and “competitor analysis tools.”

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Let customer and competitor research guide you. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. A compelling UVP is born out of brainstorming and experimentation. It also gives you a competitive advantage.