Loss Primary Research Sales Win 
Cooperative Intelligence Blog
DECEMBER 28, 2016
Templates for Win/Loss Analysis – The Win Loss request I get asked the most often is, “Can you share your Win Loss templates?” I break down Win Loss analysis questions into 4 buckets: relationship health, company reputation, product/service attributes, and servicing issues. See you in 2017.
Cooperative Intelligence Blog
FEBRUARY 24, 2016
As a primary research expert, I am always looking to for ways to motivate others to share. While the book focuses on closing sales deals, the same tactics will work to promote sharing when conducting competitive intelligence collection or win/loss interviews. Receive our 6-page Win/Loss Cheat Sheets.
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Contify
AUGUST 25, 2020
This requires that organizations make decisions that are informed by secondary data, and targeted primary research. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
Contify
SEPTEMBER 24, 2020
The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
Academyci
OCTOBER 26, 2022
“Develop holistic perspectives by combining raw data, primary research (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. Support enablement and training activities for sales, presales , professional services, and partners.
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