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How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

Customer Base In some cases, the target customer profile for this market may be obvious (i.e. even before starting research on CGM, we likely know that these products are intended to serve people with diabetes). Upon further investigation, we can see that the Diabetes business segment only accounts for 7% of Medtronic’s total revenue.

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What is competition mapping? How to gain the competitive edge 

ATTEST

Here are some other key benefits of competitive mapping: Learn how to build a better product Building a better product doesn’t just happen overnight. And while you shouldn’t copy your competitors, you can certainly learn from them—their successes, but also their mistakes. Need a starting point?

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article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

Here are some other key benefits of competitive mapping: Learn how to build a better product Building a better product doesn’t just happen overnight. And while you shouldn’t copy your competitors, you can certainly learn from them—their successes, but also their mistakes. Need a starting point?

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How to Conduct Tech Market Research

Alpha Sense BI

Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primary research is also valuable when testing out the feasibility of a new product or when developing a new feature.