Remove KPI Remove Marketing Research Remove Startups Remove Win
article thumbnail

What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

BA is looking in front of you to see what is going to happen.” – Mark van Rijmenam, CEO / Founder at BigData-Startups. Using our previous definitions, BI would be the process of identifying all the statistics and plays that led to your team winning. “BI is looking in the rearview mirror and using historical data.