Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI
Zoominfo
MAY 11, 2021
Look for titles such as CEO, CFO, and VP of sales. The primary KPI to monitor is match rate. This is where the audience objective matrix comes into play. AlMukhtar created this visual representation of the matrix to help marketers segment and serve content to audiences with differing intent levels.
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