mention

APRIL 13, 2022

Once you’ve done all the legwork to chalk out your marketing plans , creating market segments is the best way to make an actionable roadmap and meet your short-term goals and long-term goals. But all your strategies can fall flat on the face if you aren’t headed in the right direction. How to set a SMART goal ?

Marketing 330

Marketing Marketing Copywrite Sales 330

CXL

JUNE 2, 2022

Much like effective email copywriting , successful and engaging ABM campaigns are founded on more than shock value. BillingTree’s campaign was a mix of brand marketing efforts and aggressive outbound activity, both of which require heavy account research to get right. Results from Payscale’s ABM efforts.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

CXL

FEBRUARY 3, 2022

Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Choose your variables: These could be your top market segments and keywords, location, visitor frequency, etc. Creating a unique value proposition (UVP). A compelling UVP is born out of brainstorming and experimentation.

Marketing 85

Marketing Marketing Brainstorming Competitive 85