article thumbnail

Conducting Market Research: Template and How-To Guide

Netbasequid

Primary vs. secondary research. The difference between primary and secondary research lies in how involved the researcher is in the data collection process. Secondary research, also referred to as desk research, is where the organization finds already collected data and analyzes it to find the information needed.

article thumbnail

How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Business information and insights platforms can make competitive intelligence research much easier for you.