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What is competition mapping? How to gain the competitive edge 

ATTEST

It enables you to work in a way that fits the market needs, based on research. Some of the factors that you should consider to include in your competitor analysis are: Product offering: What products and services do your competitors offer, and how do they compare to your own? What is the reason you’re doing this?

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What is competition mapping? How to gain the competitive edge 

ATTEST

It enables you to work in a way that fits the market needs, based on research. Some of the factors that you should consider to include in your competitor analysis are: Product offering: What products and services do your competitors offer, and how do they compare to your own? What is the reason you’re doing this?

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15 Tips for Understanding Your Industry and Gaining a Competitive Edge

Aqute Intelligence

But it can also help further define your addressable segment. For example, Aqute is in competititve intelligence, but the common use of that term includes SEO and SEM competitor analysis, which is not at all what we do. As we just saw, the most general definition of your market is likely too large to be useful.