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How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.

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The Four Benefits of Using the Right Market or Competitive Intelligence Platform

ArchIntel

Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. ArchIntel™ -.

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How to Conduct Competitive Intelligence Research

Owler

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?

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Competitive Intelligence: 3 Outcomes Stakeholders Want from Your CI Program

Evalueserve

Establishing an efficient and successful competitive intelligence (CI) program is no small feat. Marketing teams want to know how to position the product based on market interests and competitive strengths. Increased Speed in Knowledge Gathering. Deeper Analysis of Knowledge Gathered for Data-Driven Decisions.

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Contify and Fletcher/CSI release the recording of their webinar ‘Optimizing Competitive Intelligence through Integrated Primary and Secondary Research’

Contify

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

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In-house vs third-party competitor research

Aqute Intelligence

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field.

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Octopus Intelligence Helps Company Understand Emerging Competitors

ArchIntel

Octopus said that the company’s senior team was greatly unsettled by their apparent lack of competitor intelligence. Octopus, a provider of competitive intelligence , said the quest for information is best undertaken by starting on a blank sheet of paper. Its researchers talked to people who could hold the answers needed.