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How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

Step 3: Analyzing Opportunity In this final step, we build off of our foundational research to find specific gaps, challenges, and/or opportunities to cannibalize or grow market share. In AlphaSense, a great jumping off point for this SWOT analysis is heading back over to our Smart Summaries modules on the Company page.

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What is competition mapping? How to gain the competitive edge 

ATTEST

No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. The same goes for finding your way in your competitive landscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping.

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article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

No matter how great your gut feeling is, don’t try to find your competitive advantage based on intuition alone. The same goes for finding your way in your competitive landscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.