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How to Conduct Tech Market Research

Alpha Sense BI

The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, market research is imperative.

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Competitive Advantage in a Commoditized Industry

Moz

In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. 5 components of competitive advantage.