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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. With that, let’s dig deeper to see how competitive intelligence works, followed by metrics to measure your efforts.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Contify Contify is a market intelligence platform that provides curated and personalized intelligence on your competitors, customers, and industry.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.

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What is competition mapping? How to gain the competitive edge 

ATTEST

The same goes for finding your way in your competitive landscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. What is competition mapping, and why is it important? There are several ways you can map the competition.

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What is competition mapping? How to gain the competitive edge 

ATTEST

The same goes for finding your way in your competitive landscape. Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. What is competition mapping, and why is it important? There are several ways you can map the competition.

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Competitive Intelligence Spotlight #29: Vishal Gupta, Unisys Global CTO & SVP

ArchIntel

He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . Another key challenge in competitor analysis is categorizing fact vs. fiction. This is a place where a lot of research is needed.

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How to Use Product Intelligence to Win Customers

Data Hut

Product Research. Market research of products is essential to determine what exactly your customer is looking for. Product research means obtaining a detailed understanding of design data, manufacturing & test data, service data, marketing metrics, and distribution metrics of a product to drive accelerated innovation.

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