Business Environment Data Analysis Market Intelligence Primary Research 
Netbasequid
AUGUST 1, 2022
And this is the exact opposite of what needs to happen in today’s consumer-driven business environment. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. Primary vs. secondary research.
Alpha Sense BI
DECEMBER 13, 2022
The overwhelming majority of business leaders now recognize the need to grow this market intelligence practice in their organizations. Yet Harvard Business Review found that while 90% of leaders cite it as “key to c o mpany success,” only a quarter are genuinely confident in their data and analysis skills.
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