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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Whether you’re a small startup or an experienced company, you need to have a product strategy to make sure your idea is widely accepted. You won’t be able to sustain a competitive edge without a background in big data. Research the market. A number of data mining tools make it easier to understand the market.

Marketing 239
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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

“BI is looking in the rearview mirror and using historical data. BA is looking in front of you to see what is going to happen.” – Mark van Rijmenam, CEO / Founder at BigData-Startups. Very large scale and expensive research trials are often done just to find evidence of causal relationships.