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Ep. 572 – A Guide to Tracking Research with Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS

Happy Market

This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing. New for 2022.

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7 Search Ranking Factors Analyzed: A Follow-Up Study

Moz

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. I wanted a level of control over as many potentially influential variables as possible. Known original keyword targets for each blog (rather than guessing).