blog brand-new-consumer-insights-for-the-healthcare-and-pharma-industry 
Netbasequid
AUGUST 25, 2022
Pharma faces an increasingly competitive landscape, an expensive but mission-critical process, and a high level of uncertainty––and there is only one way out: information. There have been some drastic changes in the pharmaceutical industry over the past two decades. Data has become a silver bullet for pharma. But it can be done.
Netbasequid
AUGUST 22, 2022
Unlike other consumers, patients deal with a very high stakes commodity––their health. And it’s extremely important for healthcare providers (HCPs) to understand the patient journey, particularly as these customers are much more discerning. What Is the Patient Journey? It’s similar to the typical customer journey, but also different.
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