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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research? .

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Crucial Competitor Tracking Tips & Ideas

Netbasequid

Here are three fundamental reasons to track your competitors: Benchmarking: Establishing benchmarks for engagement, social media reach, impressions, sentiment, and brand passion is crucial for brands in various industries. By knowing where your competitors sit within this categorical matrix, you can predict their future trajectory.

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The Expert Guide to Creating a Marketing Growth Strategy

CXL

A marketing growth strategy is about small and incremental wins that build up over time. In such a fast-paced environment, to “fail fast” is to win. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Winning affects attitudes and behaviors positively.