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How Competitive Analysis Will Benefit Your Company

Owler

Competitive analysis includes analyzing competitors' products, price points, and sales and marketing strategies. A company's competitive landscape evolves all the time, so no market is without two or more companies selling similar products and services. With Owler Pro, you’ll be able to conduct thorough competitor research.

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12 Competitor Monitoring Tools to Trial in 2024

Alpha Sense BI

Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. It enables a granular understanding of competitive landscapes, customer shifts, and sector-specific trends.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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4 Ways People Analytics Teams Leverage Alternative Data for Talent Acquisition and Retention

Thinknum

And it's a very simple way to be able to kind of see the competitive landscape and understand what's going on, you'd also use the data to look at yourself too, as well. Can you benchmark the way that you are describing your roles with other competitors, too, as well? And it's obviously very important.