Benchmarking Competitive Landscape Knowledge Primary Research 
Alpha Sense BI
FEBRUARY 6, 2024
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
Netbasequid
AUGUST 9, 2022
This type of market research not only adds more depth, but also provides data that’s more easily measured. It can provide historical data as well, making benchmarking much simpler. Your market research tools should offer all of the above. When conducting primary research, it’s a good idea to break down the buyer persona.
Owler
FEBRUARY 2, 2022
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Expand your competitive landscape by considering related industries and determining potential competitors from lateral sectors.
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