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Why Companies Need Competitive Intelligence Software and How to Choose the Right One

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Using competitive intelligence helps companies gain valuable insights into target audiences and their needs, enabling brands to offer tailored solutions. It keeps you well-informed about your competitors and the larger competitive landscape, empowering you to make strategic business decisions.

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What is a Competitive Analysis? 2023 Guide

Netbasequid

Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitive landscape rather than focusing on a single competitor.