Remove Benchmarking Remove Competitive Intelligence Remove Market Intelligence Remove Primary Research
article thumbnail

Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron.

article thumbnail

How to Conduct Competitive Intelligence Research

Owler

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market intelligence is information about the market itself, not your specific positioning.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

This type of market research not only adds more depth, but also provides data that’s more easily measured. It can provide historical data as well, making benchmarking much simpler. Your market research tools should offer all of the above. Primary Research Options. Writing a Market Research Report .

article thumbnail

The Evolution of Pharma Market Research

Alpha Sense BI

To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.

article thumbnail

How to Conduct Tech Market Research

Alpha Sense BI

That’s why so many leading organizations are relying on AI-based market research tools that help them separate the signal from the noise and extract the most meaningful insights from vast quantities of data. Primary research is also valuable when testing out the feasibility of a new product or when developing a new feature.