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The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.

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The Value of Broker Research: Insights You Won’t Find Elsewhere

Alpha Sense BI

The information found within is both differentiated from other content sources and proves highly valuable as part of any market research workflow, whether that be M&A monitoring, market landscaping, competitive intelligence, or benchmarking.

Research 105
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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

Lukas Voda is the manager for competitive intelligence at Caterpillar , a Deerfield, Illinois-headquartered manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. In addition, Lavergne held management roles at GE Capital and HD Supply. ABOUT ARCHINTEL.

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How To Build Your Go-To-Market Strategy

Zoominfo

To survive today’s market you need to know how to find your customers, put your product or service out there, and measure success. Acquiring Quality Data To procure data that drives sales and marketing success it’s all about quality over quantity. For customer insights and prospecting, there is sales intelligence.

Marketing 147
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Top 15 market research companies in the United States (US) 

ATTEST

Market analysis is key to how you find and capitalize on market trends before your competitors do. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. They used the brand tracker solution to benchmark and track brand metrics.

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New Product Development Research: What It Is, Stages, and Examples

Netbasequid

Yes, there are indeed that many new products being introduced to the market every year, according to Harvard Business School. Many new products fail because their creators use an ineffective market segmentation mechanism. New product development is the process of bringing a new product to the market! But don’t panic.