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How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.

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In-house vs third-party competitor research

Aqute Intelligence

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your in-house teams can do things that competitive intelligence agencies can’t, like ask salespeople what they hear in the field.

Research 147
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The optical illusion of job descriptions

Academyci

My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” Even better. They are frustrated.