article thumbnail

New CI Magazine article - Big Data Can Boost the Value of CI

SCIP

The massive investment in big data could be much better served by being more oriented to better understanding the external business environment. Learn how to build a high-ROI battlecard program that sales loves. This can only be achieved by close cooperation with CI, BI, and Strategy. READ THE ARTICLE. Upcoming events.

SCIP 52
article thumbnail

Competitive Intel: A Complete Definition and Guide

Netbasequid

While competitors may be a nuisance, competition is an integral part of business. And the fuel for these leaps and strides is competitive intel, which influences business strategy. It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. What is Competitive Intel?