Why Banks Need to Add “Shame” to Their Vocabularies
Evalueserve
DECEMBER 17, 2020
At this juncture, banks need to avoid any resentment, and could increase their share of wallet with profitable segments of the market. This shame shield is similar to the fight response, where an individual seeks to overpower and “win” against the threat. Shame Shields: How Shame Manifests Itself in Collections.
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