Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Aqute Intelligence

JANUARY 23, 2024

Every now and then, we publish a list of competitive intelligence companies. Our criteria include that competitive intelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitive intelligence, but it's not their main service.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Octopus

MARCH 30, 2021

Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.

Competitive Intelligence 286

Competitive Intelligence Analysis Competitive Intelligence 286

Aqute Intelligence

JANUARY 10, 2024

Competitive intelligence can help mold your business into the confident and prepared leader it needs to be. Here are a few reasons why partnering with a competitive intelligence agency could help you tap into untapped opportunities. There’s also pressure to stay agile and updated in the field.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Cipher

FEBRUARY 12, 2021

Like any field of analysis, the nature of marketing and competitive intelligence (M/CI) changes over time. For example, digitalization has totally changed how we can access and aggregate data. But technology is just the tip of the iceberg.

Competitive Intelligence 327

Competitive Intelligence Competitive Intelligence Intelligence 327

Aqute Intelligence

DECEMBER 27, 2023

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. That's where Aqute Intelligence makes a pivotal difference.

Competitive Intelligence 130

Competitive Intelligence Competitive Competitive Landscape Intelligence 130

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Aqute Intelligence

JANUARY 23, 2023

It has been too long since we updated our list of competitive intelligence companies. These are companies, mainly in the US and Europe, for whom competitive intelligence is their main or only focus. and deliver primary or secondary competitor analysis for their clients (usually both).

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Cipher

JANUARY 25, 2021

Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).

Competitor Analysis 597

Competitor Analysis Analysis Competitive Intelligence Competitive 597

Crayon

FEBRUARY 6, 2023

Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. But how do you get the right intelligence, how do you draw conclusions from that data, and what do you do with that analysis? and reading online reviews. It ain't easy.

Competitor Analysis 617

Competitor Analysis Analysis Competitive Landscape Competitive Intelligence 617

Cipher

MAY 5, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term.

Analysis 459

Analysis Competitive Competitor Analysis Competitive Intelligence 459

Aqute Intelligence

APRIL 18, 2023

Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Competitor analysis helps companies make better strategic decisions and rise to the top. Competitors use BatchGeo to transform their data into useful maps.

Competitive Intelligence 130

Competitive Intelligence Competitive Annotation Intelligence 130

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitor analysis. Your sales team.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JANUARY 17, 2024

It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitive intelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

APRIL 25, 2023

Competitive intelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitive intelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

JANUARY 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.

SWOT 725

SWOT Analysis Competitive Landscape Competitive Intelligence 725

Crayon

JULY 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting lost deal rationale.

Loss 662

Loss Win Analysis Battlecard 662

Cipher

MARCH 4, 2022

Best competitor analysis tools. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. Crunchbase. Visualping. LexisNexis. Knowledge360 ?.

Competitor Analysis 494

Competitor Analysis Analysis Competitive Intelligence Competitive 494

Crayon

MAY 25, 2021

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act.

Analysis 612

Analysis Competitive Competitive Intelligence Sales 612

Cipher

SEPTEMBER 20, 2021

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

Analysis 405

Analysis Competitive Intelligence Competitive Intelligence 405

Crayon

AUGUST 11, 2021

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours).

Analysis 662

Analysis Competitive Benchmarking Competitive Intelligence 662

Aqute Intelligence

MARCH 7, 2023

Competitive intelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitive intelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

JANUARY 12, 2021

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

Benchmarking 529

Benchmarking Analysis Competitive Competitive Intelligence 529

ArchIntel

OCTOBER 23, 2020

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

Competitive Intelligence 104

Competitive Intelligence Competitive Analysis Intelligence 104

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Cipher

OCTOBER 22, 2020

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise.

Analysis 325

Analysis Competitive Intelligence Competitive Intelligence 325

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. The post Marketing Applications of Competitive Intelligence appeared first on ArchIntel™. ArchIntel™ -.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181

Aqute Intelligence

MARCH 27, 2023

It can pass bar exams and medical exams and seemingly answer all sorts of questions in a way that has some people very excited about ChatGPT being a fundamental shift in computer intelligence. Overall, ChatGPT is a long way away from being useful for competitor analysis. But again, the best data would require making some calls.

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Cipher

JANUARY 6, 2021

To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.

Competitor Analysis 437

Competitor Analysis Analysis Competitive Intelligence Win 437

Cipher

FEBRUARY 8, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process.

Competitor Analysis 472

Competitor Analysis Analysis Competitive Intelligence Competitive 472

Aqute Intelligence

APRIL 13, 2023

We use hundreds of public sources across the many competitive research projects that we conduct, but most of the useful information in any one project comes from only a handful of sources, and it’s usually the same sources. Almost every competitor analysis relies on all of the sources below to some extent.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

JULY 10, 2023

In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. By conducting regular competitive intelligence research, B2B product managers can gain a competitive edge in the marketplace. Not bad, not bad at all.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

ArchIntel

JANUARY 13, 2021

Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. The post Collecting Competitive Intelligence Using Artificial Intelligence-Powered Solution From Contify appeared first on ArchIntel™.

Competitive Intelligence 191

Competitive Intelligence Intelligence Intelligence Competitive 191

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Cipher

APRIL 14, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy.

Analysis 336

Analysis Competitive Competitor Analysis Competitive Intelligence 336

Netbasequid

MAY 31, 2021

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. A critical part of competitive intelligence and analysis is a social media audit.

Competitive Intelligence 119

Competitive Intelligence Analysis Competitive Intelligence 119