Moz
APRIL 18, 2019
Hold a half-day all hands brainstorm meeting. Twice a year my team holds a half-day strategy brainstorm meeting. Each Analyst is given a Client/Issue Brief to fill out describing the issue in detail. Who doesn’t love geeking out over a fun site audit, or that content analysis that you have been spending weeks to build?
Moz
MAY 18, 2020
Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. Work together to brainstorm ideas on how to move forward. One simple change is adding keywords and questions to a new content brief prior to creating content. No process is precious.
SpyFu
MAY 21, 2021
Use the SERP Analysis to see what pages rank in the top 10. SERP Analysis for “spyfu.” If you are pulling in keywords from other sources--including ideas from brainstorming--you can also upload them into the Bulk Upload tool to add data. Once you’ve completed your research, add these keywords to SpyFu’s project manager tool.
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