Zoominfo

DECEMBER 21, 2020

Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. We’re bringing competition into the market ,” Mike Sievert, T-Mobile’s CEO, said during an earnings call in August.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

DECEMBER 21, 2020

Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Sources: Thomson Financial and the Institute for Mergers, Acquisitions and Alliances.

Matrix 130

Matrix Marketing Marketing Alliance 130

CXL

FEBRUARY 3, 2022

To say the business landscape is competitive is an understatement. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Acquisitions. Partnerships.

Marketing 96

Marketing Marketing Startups Benchmarking 96