Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

DECEMBER 21, 2020

Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. How a company already performs in a new market.

Matrix 130

Matrix Marketing Marketing Alliance 130

CXL

FEBRUARY 3, 2022

Growth is everyone’s business. To say the business landscape is competitive is an understatement. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. It’s a lucrative move for businesses with truly unique products. And fail fast. Acquisitions.

Marketing 96

Marketing Marketing Startups Benchmarking 96