Remove Copywrite Remove Market Segmentation Remove Predictive Analytics Remove Startups
article thumbnail

9 Account-based Marketing Case Studies

CXL

Using predictive analytics, modeling tools, and SDR feedback, Invoca drafted a 600-person contact list for their pre-show outreach. Much like effective email copywriting , successful and engaging ABM campaigns are founded on more than shock value. Not so for this authentication-as-a-service startup.