article thumbnail

How to Do a Competitor Analysis: Complete Guide

Netbasequid

. Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. The Steps: How to Do a Competitor Analysis .

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

It enables you to work in a way that fits the market needs, based on research. Some of the factors that you should consider to include in your competitor analysis are: Product offering: What products and services do your competitors offer, and how do they compare to your own? What is the reason you’re doing this?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

It enables you to work in a way that fits the market needs, based on research. Some of the factors that you should consider to include in your competitor analysis are: Product offering: What products and services do your competitors offer, and how do they compare to your own? What is the reason you’re doing this?

article thumbnail

What Is Marketing Intelligence and Why Is It Important in 2022

Owler

For example, marketers may use newfound data to optimize marketing strategies for a competitive edge, learn more about their audience, and define key performance indicators (KPIs) to improve activities in a market segment.