Octopus

MARCH 25, 2021

Head of Market and Competitive Intelligence at BT This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew. The post Head of Market and Competitive Intelligence at BT answers questions appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 269

Competitive Intelligence Competitive Intelligence Intelligence 269

Octopus

MARCH 8, 2021

Competitive Intelligence revealed how a competitor was taking market share Competitive Intelligence revealed how a competitor was taking market share. The post Competitive Intelligence revealed how a competitor was taking market share appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 260

Competitive Intelligence Competitive Intelligence Intelligence 260

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

Competitive Intelligence 181

Competitive Intelligence Competitive Intelligence Intelligence 181

Cipher

FEBRUARY 17, 2021

No serious marketing team would dream of working without access to Big Data. In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging.

Competitive Intelligence 514

Competitive Intelligence Competitive Marketing Marketing 514

ArchIntel

DECEMBER 7, 2020

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

Competitive Intelligence 156

Competitive Intelligence Competitive Intelligence Intelligence 156

Crayon

AUGUST 22, 2023

When it comes to competitive intelligence, starting somewhere often translates to new hire orientation. It requires serious dedication and repetition (So. And for most, running 26.2 miles doesn’t happen on the first day. You’ve got to start somewhere with those first few miles.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

MARCH 24, 2021

As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.

Competitive Intelligence 329

Competitive Intelligence Management Competitive Marketing 329

Cipher

OCTOBER 14, 2020

Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.

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Competitive Intelligence Competitive Intelligence Intelligence 325

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitive intelligence? ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 193

Crayon

SEPTEMBER 1, 2022

Just in time to kick off the month — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived!

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Cipher

AUGUST 12, 2020

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. That would be a waste of our time and a waste of yours.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Octopus

APRIL 28, 2021

This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Enrico Vonghia, Director of Markets and Competitive Intelligence at SUEZ in Canada. Some very interesting answer they are too. At the end of.

Competitive Intelligence 201

Competitive Intelligence Competitive Technology Technology 201

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Thanks to the latest announcement, the Google Ads Transparency Center could offer a wide variety of benefits to users and marketers alike. How Can Marketers Use Ads Transparency Center as a Competitive Intelligence Tool?

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Competitive Intelligence Competitive Intelligence Intelligence 130

Tinuiti

MAY 22, 2023

Search How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool? Thanks to the latest announcement, the Google Ads Transparency Center could offer a wide variety of benefits to users and marketers alike. How Can Marketers Use Ads Transparency Center as a Competitive Intelligence Tool?

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

MARCH 16, 2021

Telecommunications company Verizon has announced an opening for the role of competitive intelligence marketing manager based in Ausburn, Virginia. The minimum requirements for the role include a bachelor’s degree and at least six years of experience in the fields of market research and competitive insights.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JUNE 8, 2021

Cloud platform provider NICE CXone is looking for a manager of market and competitive intelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MAY 4, 2021

Law firm BakerHostetler is looking to hire a full-time competitive and market intelligence analyst to join one of its offices in Chicago, Cleveland or Ohio. According to a job announcement posted on LinkedIn, the successful candidate will be tasked with conducting research on companies, industries, markets and competitors.

Market Intelligence 104

Market Intelligence Competitive Intelligence Intelligence 104

Alpha Sense BI

DECEMBER 13, 2022

Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and Competitive Intelligence market. AlphaSense received market-leading scores across both categories. . Not yet an AlphaSense customer? Request a free trial.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

ArchIntel

JUNE 1, 2021

Search and content intelligence platform provider Conductor has announced an opening for the role of competitive intelligence analyst to join its marketing team in New York. The post Conductor Hiring Competitive Intelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

OCTOBER 5, 2021

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MARCH 23, 2021

Axon Enterprise is currently recruiting a senior marketing coordinator of competitive intelligence to be based in the company’s Scottsdale, Arizona, headquarters. Applicants for the job vacancy are required to possess a degree in marketing or in a related field.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Contify

JANUARY 10, 2024

The post How Can Market and Competitive Intelligence Platforms Drive Product Leadership? appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

APRIL 13, 2021

. “The Global Logistics Services Software Market is expected to grow by $ 2.92 KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. ” — ReportLinker.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

APRIL 13, 2021

Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy.

Competitive Intelligence 104

Competitive Intelligence Competitive Technology Technology 104

Tinuiti

MAY 22, 2023

Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads.

Competitive Intelligence 246

Competitive Intelligence Competitive Intelligence Intelligence 246

ArchIntel

SEPTEMBER 1, 2021

. “The global market for managed IT services reached $149.1 This market is estimated to reach $256.5 Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MARCH 10, 2021

In a recent article, John Booth , vice president of marketing at Cipher Systems , emphasized the importance of a market and competitive intelligence team within a business. When reviewing an existing intelligence gathering process, four issues usually emerge, including redundancy and the absence of a trend analysis.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

OCTOBER 5, 2020

When you take the very core of competitive intelligence: What do you want to know, and what do you want to do? The fundamentals of competitive intelligence don’t change.”. ArchIntel: How do you measure success in competitive intelligence? The answer is going to be: We want to grow.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MARCH 9, 2021

Whole Foods Market announced that it is recruiting a principal competitive intelligence analyst for placement in the Austin, Texas Metropolitan Area. Whole Foods said that the principal analyst will be tasked with designing various strategies to capture quality competitive intelligence from grocery retailers.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

MAY 31, 2021

Competitive intelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. A critical part of competitive intelligence and analysis is a social media audit.

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Competitive Intelligence Analysis Competitive Intelligence 119

Contify

NOVEMBER 16, 2023

The post 2024 Market & Competitive Intelligence Process Template for Strategic Business Alignment appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Kompyte

DECEMBER 5, 2023

Using competitive intelligence to fine-tune your marketing strategy, you'll find the game-changing tactics your competitors use, and adapt them for your own business.

Competitive Intelligence 59

Competitive Intelligence Competitive Intelligence Intelligence 59

M Brain

AUGUST 29, 2023

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to stay ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

Market Intelligence 52

Market Intelligence Competitive Intelligence Intelligence 52

M Brain

AUGUST 29, 2023

Competitive Intelligence (CI) and Market Intelligence (MI) are two of the most powerful tools you can use to keep a step ahead. Combined into Competitive Market Intelligence (CMI), they give you comprehensive insight into your external business environment.

Market Intelligence 52

Market Intelligence Competitive Intelligence Intelligence 52

Alpha Sense BI

JUNE 14, 2023

We are honored that Forrester has named AlphaSense as a leader in The Forrester Wave : Market And Competitive Intelligence Platforms, Q2 2023 report. AlphaSense also received the highest score possible in the product roadmap and vision criteria.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

ArchIntel

MAY 18, 2021

Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104