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What is a Competitive Analysis? 2023 Guide

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Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitive landscape rather than focusing on a single competitor.

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How to Create a Competitive Analysis Template in 2023

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It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. Ultimately, a competitive analysis will help grow your market share by taking it from the competitor or tapping into new opportunities.

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