Competitive Intel: A Complete Definition and Guide
Netbasequid
JANUARY 27, 2022
Competitive intel is not industrial espionage. Since the 1980’s the field has steadily grown as businesses see its value. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. What is it not? Competitive intel uses powerful tools.
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