Competitive Intel: A Complete Definition and Guide
Netbasequid
JANUARY 27, 2022
Competitive intel is not industrial espionage. Since the 1980’s the field has steadily grown as businesses see its value. According to studies, more than 75% of new businesses don’t see their 15 th year. Research by Gartner reveals that for 81% of marketers , customer satisfaction is the main area of competition.
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