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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Having a breakthrough idea is no longer enough to get through with it on the market. Everyone has unbelievably great ideas, but offering them on the market and being successful is different. Whether you’re a small startup or an experienced company, you need to have a product strategy to make sure your idea is widely accepted.

Marketing 239
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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

“BI is looking in the rearview mirror and using historical data. BA is looking in front of you to see what is going to happen.” – Mark van Rijmenam, CEO / Founder at BigData-Startups. This will give an extra edge for the next cycle, as you can easily pinpoint what is the issue, and brainstorm solutions.