blog tofu-mofu-bofu-serving-up-the-right-content-for-lead-nurturing 
Zoominfo
OCTOBER 13, 2021
Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” The results? Anything but trivial.
SpyFu
MAY 21, 2021
Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content marketing campaigns are built on top of a solid and well-reasoned plan. That’s what makes content marketing successful.
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