Benchmarking Market Research Market Segmentation Pharmaceutical 
Alpha Sense BI
MARCH 10, 2023
The COVID-19 pandemic has ushered in a seismic shift in the pharmaceutical industry. By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors.
Aqute Intelligence
FEBRUARY 22, 2023
For example, our company Aqute could be in competitive intelligence , or market research, or consulting. Identifying your competitors is important in itself for many reasons, such as being able to target their customer base, or benchmarking your offering. But it can also help further define your addressable segment.
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