Benchmarking Competitive Landscape Retail SWOT 
ATTEST
DECEMBER 14, 2020
For example, do they sell through third-party retailers or only direct-to-consumer? It gives you an instant snapshot of the general sentiment towards the brand and is a metric you can benchmark against. Carry out a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats. Identify your competitors.
ATTEST
DECEMBER 14, 2020
For example, do they sell through third-party retailers or only direct-to-consumer? It gives you an instant snapshot of the general sentiment towards the brand and is a metric you can benchmark against. Carry out a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats. Identify your competitors.
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