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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Expand your competitive landscape by considering related industries and determining potential competitors from lateral sectors.

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What is a Competitive Analysis? 2023 Guide

Netbasequid

And each year, brands sink or swim depending on how they leverage their consumer and market knowledge. Learn how to mind the other’s business like a pro with this detailed guide to competitive analysis. Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition.