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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

Internal experts within a large company could be encouraged to feedback on rumour as well as share their tacit knowledge. Cultural intelligence (C) From SWOT to TOWS. We are taught SWOT – but a better model is to identify the external risks first. TOWS, therefore, is a more powerful way of thinking.

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Opportunities and Threats from Conducting Win/Loss Analysis

Ellennaylor

This is our third blog of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss analysis. Examples include revealing new alliance partners, new products, industry specific products, or marketing shortcomings. What is your company’s SWOT analysis for a Win/Loss program?

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