Alliance Competitive Landscape Innovation Market Intelligence 
Evalueserve
NOVEMBER 11, 2020
First, why competitive intelligence? Let’s be clear; competition is a good thing. It validates ideas and is a sign of increased market demand and growth potential. Most importantly, it boosts innovation and challenges the status quo. This is where Competitive Intelligence (CI) comes into play.
Contify
AUGUST 6, 2020
They often believe they “know everything there is to know” about their market and competitive landscape. Markets are dynamic and subject to constant change by external forces. The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust.
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