Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms
Contify
AUGUST 6, 2020
Cultural intelligence (C) From SWOT to TOWS. We are taught SWOT – but a better model is to identify the external risks first. Several leading pharmaceutical companies working with flawed assumptions were operating with serious blind-spots. TOWS, therefore, is a more powerful way of thinking.
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