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Competitive Intelligence Tips for DTC Brands to Master Digital Transformation

Netbasequid

Each is clickable to explore further and presents a great way to brainstorm ideas. airlines as an example. Users talking about flavored vodka are showing interest in movies, fashion, gaming and travel, to name a few. For example, a user in the movie sector mentions their affinity for vodka and sparkling water.

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Competitive Advantage in a Commoditized Industry

Moz

This is a great brainstorming exercise to ask yourself initially what you are or want to be best at. Getting experts with multiple perspectives in a room to workshop and brainstorm can also help uncover your competitive advantage. But industries with low threat of new entrants (high barriers to entry) might be things like airlines.