15 Tips for Understanding Your Industry and Gaining a Competitive Edge
Aqute Intelligence
FEBRUARY 22, 2023
For example, Aqute is in competititve intelligence, but the common use of that term includes SEO and SEM competitor analysis, which is not at all what we do. Identifying that the likes of SEMrush or Hrefs are not our competition helps us be more focused in our marketing. You need to be able to define your segment more narrowly.
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