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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?

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What is a Competitive Analysis? 2023 Guide

Netbasequid

Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitive landscape rather than focusing on a single competitor.

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How to Create a Competitive Analysis Template in 2023

Netbasequid

Ultimately, a competitive analysis will help grow your market share by taking it from the competitor or tapping into new opportunities. A similar process that must be on your radar is competitive market research, which is involved with the entire competitive landscape rather than a single rival.

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Competitive Intelligence: 19 Statistics That Will Blow Your Mind

Evalueserve

Businesses are increasingly focused on data-driven decisions as the competitive landscape only grows within each industry. Competitive Intelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Source: M-Brain ).