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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?

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What does the future of Competitive Intelligence look like?

Markets and Markets

As per the SCIP survey, the foundation of CI does matter. As per Crayon’s SCIP survey, a whopping 90% of businesses said that their industry has become more competitive over the last three years, and 48% said that it has become much more competitive. Furthermore, budgets for headcounts are increasing as well.

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Competitor Analysis Template & How-To Guide

Netbasequid

It’s basically a complete business intelligence capture that offers insight for all stakeholders: NetBase Quid allows you to collect, integrate, and analyze data from various sources on a single platform, so be sure to check in for a demo. What’s the price and does it seem to offer any competitive advantage?

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How to Create a Competitive Analysis Template in 2023

Netbasequid

Specific targets may come up in various ways, including hearing about them on the news, losing a customer segment, or discovering them through your business intelligence system. Assuming you want to know who your closest rival is and then perform a competitive intelligence against it, you have to define your competition first.

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Competitive Intel: A Complete Definition and Guide

Netbasequid

And the fuel for these leaps and strides is competitive intel, which influences business strategy. It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. During a 2021 NetBase Quid LIVE event , Cam Mackey, CEO for SCIP, shared a few tips with the audience.